Do you have a compelling and inspirational vision for your business or customers?

Our approach to sales strategy and planning

Our approach at Sundial Consulting to strategic sales planning is to help companies set out their Vision to values, supported by robust living account plans for sustainable growth and deal plans to maximise success

Sales Strategy Planning
A collaborative process to build, agree and commit to a differentiated sales strategy
Account Planning Methodology
A cross-functional collaboration to build and deliver a robust customer centric account plan that lives on
Deal Planning
A deep dive planning process to maximise success within a large deal sales campaign
Darren Mowry
EMEA Business Development Director at AWS
I had the pleasure of working with Sundial in a team development and strategic planning process. Andy's energy and professional approach to connecting people around common values not to mention a deep understanding of customers and sales made for a powerful opportunity. Andy is a pro on all levels and we will use Sundial again (many times).
Bruce Mahood
Sales Director South East Enterprise at NetApp
Hey Andy, thanks for everything! Especially your time and passion with our team. You helped enable everyone to be open and productive. You are very good at what you do and we are so glad that you found NetApp. Thank you for your guidance and mentoring.
Jon Mellon
Sales VP at NetApp
In 25 years leading sales organizations, Sundial, without question, manage the most thorough, thought provoking, collaborative and disciplined account planning process that I have ever seen. They further take the time to explore and influence organizational imperatives that will be required to carry out the mission. A complete pleasure working with Andy and getting to know him.
Brian Forster
Vice President of Marketing at Fortinet
Thank you for a great two days.  I was incredibly impressed by the way you managed the room and a collection of personalities.
Thomas Hogan
Global Sales Enablement at NetApp
Its often said “no one reads a room like Andy Kelly” and I cannot agree more. You push when needed and refocus the group when they “stray”. It’s an art that is not easily duplicated or learned.

Our experts

Andy Kelly

CEO & Consultant
London & San Francisco

Helping leaders show up at their best to inspire confidence & fulfilment in their people

Steve Howe


My passion is helping people and organisations reach their potential

Lynne Welke

San Francisco

Taking the time to gain self awareness - a gift we can give ourselves and our people

Mike Tankard


Inspire people to realise their true value; stretch beyond the obvious & be different